Tawa Station | Branding Project

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Tawa Station

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Tawa Station

Tawa-Station

Branding Project for Calicut based beachside restaurant serving
North Indian inspired Tawa Cuisine.

Branding Project for Calicut based beachside restaurant serving North Indian inspired Tawa Cuisine.

Brand Identity

Client Project

What is it?

Tawa Station is a beachside restaurant launched in 2021 located in Gujarati Street of Calicut. This was a Brand Identity & Social Media Marketing project that was held under Collabo Design Agency

As a creative lead, I worked along with my colleagues in Collabo to help developing & achieving the creative vision & deliverables of the project.

PROJECT DURATION

1 Month

KEY ROLES

Creative Lead

CONTRIBUTORS

Nelvin

Imad

Fazal S

Ajeel K

PROJECT DURATION

1 Month

KEY ROLES

Creative Lead

CONTRIBUTORS

Nelvin
Imad

Fazal S

Ajeel K

Research, Challenges
& Ideations

To have a better understanding of the company's customers, values & mission.

Research, Challenges
& Ideations

To have a better understanding of the company's customers, values & mission.

Tawa Station is a new venture for our client. They desired to evoke the ambiance of a beachside restaurant while offering a delectable fusion of North Indian-style Tawa cuisine with a Malabari Twist. This concept aligns perfectly with the location, situated on Gujarati Street in Calicut.

For this project, we aimed to create a youthful brand identity that accentuates the essence of the restaurant's Tawa cuisine.

The Tawa Identity

After multiple ideations, we ended up making this identity, that consists of "Tawa Station" wordmark encapsulated by a Tawa.

The Tawa Identity

After multiple ideations, we ended up making this identity, that consists of "Tawa Station" wordmark encapsulated by a Tawa.

The grunge effect on the logo nods excellently to the youthful yet graffiti filled streets of Gujarati Street. The colors are inspired from the romantic sunset that this beach-side location offers. The deep blue, vibrant orange accents, with cream texts give way to a youthful identity that is timeless.

Tawa Station Outlet in Gujarati Street

Food & Vibes from Tawa Station

Social Media Management

Along with the brand identity, we also managed Tawa Station's Social Media accounts, focusing exclusively on Instagram & Facebook. During the duration of our contract, we helped launch Tawa Station's online presence all across the social media, resulting a tremendous growth of followers & reach.