RiderDash
RiderDash
Vehicle Integrated Smartphone-based Automotive Dashboard for Delivery Riders in India
Vehicle Integrated Smartphone-based Automotive Dashboard for Delivery Riders in India
Automotive UX
Automotive UX
HMI
HMI
What is it?
What is it?
A smartphone & two wheeler are the core tools of a delivery rider, however there's a gap for optimization for safe use & integrated approach.
RiderDash is a integrated interface ecosystem that closely ties two-wheelers with their primary tool of work, the smartphone, to provide a safer, affordable and more intuitive way to interact with the delivery app interfaces while on the go.
A smartphone & two wheeler are the core tools of a delivery rider, however there's a gap for optimization for safe use & integrated approach.
RiderDash is a integrated interface ecosystem that closely ties two-wheelers with their primary tool of work, the smartphone, to provide a safer, affordable and more intuitive way to interact with the delivery app interfaces while on the go.
PROJECT DURATION
6 Months
KEY ROLES
UX Researcher
UI Designer
PROJECT DURATION
6 Months
KEY ROLES
UX Researcher
UI Designer
CONTRIBUTORS
Yashovardhan S
CONTRIBUTORS
Yashovardhan S
Why does it matter?
Why does it matter?
Two-Wheelers are
Inherently Risky
Two-Wheelers are
Inherently Risky
Increased environmental exposure and harsher consequences to operator errors.
Increased environmental exposure and harsher consequences to operator errors.
Delivery Riders are
more vulnerable to job risks
Delivery Riders are
more vulnerable to job risks
Due to the nature of the job and it's responsibilities, delivery riders are more prone to accidents on work.
Due to the nature of the job and it's responsibilities, delivery riders are more prone to accidents on work.
Touch-Screens and
two-wheelers don't mix.
Touch-Screens and
two-wheelers don't mix.
Riding requires additional mind-body cooperation. Touchscreens add a whole new level of cognitive load
Riding requires additional mind-body cooperation. Touchscreens add a whole new level of cognitive load
Going beyond the Optics
Going beyond the Optics
Optics can only give you much on the surface level. To delve into deeper nuances and intricacies of a delivery rider's routine - I donned the responsibility of one. An immersion study that spanned over multiple weeks helped me develop a sincere rapport with my user group. Layering that with deep insights from secondary research data helped me build a strong foundation for my project
Optics can only give you much on the surface level. To delve into deeper nuances and intricacies of a delivery rider's routine - I donned the responsibility of one. An immersion study that spanned over multiple weeks helped me develop a sincere rapport with my user group. Layering that with deep insights from secondary research data helped me build a strong foundation for my project
14
14
Participants
Interviewed
Participants
Interviewed
4+
4+
Weeks of Extensive
Observations
Weeks of Extensive
Observations
The Challenges
The Challenges
Unoptimized UX for on the move scenarios
Unoptimized UX for on the move scenarios
🤏 Small touch targets & swipe actions are inefficient, as a result, are prone to errors.
😤 Repeated phone mounting & dismounting can be tedious on a repeated stint
🥴 Due to non-integrated interface, there's a lot of repeated app switching for navigation, this breaks smooth user flow.
78.4%
of attention goes to screens during tasks that involve touchscreen interactions in a vehicle.
Touchscreens aren't very reliable.
Touchscreens aren't very reliable.
Touch controls take up more cognitive load than operating physical buttons.
Location Ambiguity
Location Ambiguity
There's a need for a balanced approach on showing delivery location without compromising customer privacy.
Need of Automation for Emergency Alerts
Need of Automation for
Emergency Alerts
In the event of severe accident - Smart Automated Emergency Alert can save valuable time.
The Delivery Rider App
The Delivery Rider App
Optimized for general use but not on the move.
Optimized for general use but not on the move.
“Almost had a close-call while I was just trying to accept an order request on my phone, I jumped over a pothole in that instant and I almost lost control. I could have fallen onto an oncoming car.”
“Almost had a close-call while I was just trying to accept an order request on my phone, I jumped over a pothole in that instant and I almost lost control. I could have fallen onto an oncoming car.”
~ A Blinkit Delivery Rider, 31 years old
~ A Blinkit Delivery Rider, 31 years old
Building RiderDash
Building RiderDash
Exploring Possible Directions
Exploring Possible Directions
To address various problems and challenges, few design directions were explored.
To address various problems and challenges, few design directions were explored.
Early Design Iterations
Early Design Iterations
Familiarity is a key principle that was used to develop interface & navigation mechanisms. Each iterations focused on what was feasible and how complex systems can be developed into - while minimizing user friction.
Familiarity is a key principle that was used to develop interface & navigation mechanisms. Each iterations focused on what was feasible and how complex systems can be developed into - while minimizing user friction.
Rider Dash was built with four of these major features in mind, addressing core user experience struggles whilst elevating ease-of-access and convenience. Design development has been focused on building on top of familiar UX to reduce user friction.
Rider Dash was built with four of these major features in mind, addressing core user experience struggles whilst elevating ease-of-access and convenience. Design development has been focused on building on top of familiar UX to reduce user friction.
The Final Form
The Final Form
Keep scrolling to experience a tour of features and design of the RiderDash's User Interface
Keep scrolling to experience a tour of features and design of the RiderDash's User Interface
Less Focus Hunting, Easier Glances
Viewing Area
Interaction Area
Logical yet Familiar Layout
Less Focus Hunting, Easier Glances
Viewing Area
Interaction Area
Logical yet Familiar Layout
Interactive Prototype
Interactive Prototype
Experience RiderDash's Physical Prototype, adapted to a digital format. Fullscreen experience on desktop recommended.
Experience RiderDash's Physical Prototype, adapted to a digital format.
Fullscreen experience on desktop recommended.
The Testing
The Testing
Participants
3 Delivery Riders
1 Casual Motorcyclist
Participants
3 Delivery Riders
1 Casual Motorcyclist
4
Tester device mounted onto handlebar with custom D-Pad
Tester device mounted onto handlebar with custom D-Pad
Tasks
1 - Setup Flow
2 - Delivery Flow
Tasks
1 - Setup Flow
2 - Delivery Flow
2
The Custom D-Pad
The Custom D-Pad
In the earlier phases of development, primary navigation device was the D-Pad of an Xbox Controller, with help of 3D Printing Expertise from Yashovardhan, I worked with him to design and develop the specifications for the custom tester D-Pad.
In order to conduct a more realistic simulation, we developed a custom D-Pad that can be strapped on to any handlebar using zip ties.
In the earlier phases of development, primary navigation device was the D-Pad of an Xbox Controller.
With help of 3D Printing Expertise from Yashovardhan, I worked with him to design and develop the specifications for the custom tester D-Pad.
In order to conduct a more realistic simulation, we developed a custom D-Pad that can be strapped on to any handlebar using zip ties.
The Results?
The Results?
The test was largely a success due to increased ease-of-use, and aesthetic appeal. Adding to the architectural familiarity of information, users had significantly less friction adapting to this interface. Those who have previously used a delivery partner app can get up to speed with little to no learning curve.
The test was largely a success due to increased ease-of-use, and aesthetic appeal.
Adding to the architectural familiarity of information, users had significantly less friction adapting to this interface.
Those who have previously used a delivery partner app can get up to speed with little to no learning curve.
Average time to familiarize interface
3 Mins
of users find the UI faster and more convenient to use than touch controls.
75%
of users appreciated the approx. delivery location before accepting order
50%
Due to obvious limitations of test due to lack of larger sample size, and more advanced equipment - data on attention span variability & distractiveness is currently limited. However, on anecdotal basis, majority of users commented that they feel much easier, faster and less distracting to use the interface as opposed to the existing UI - this is likely due to lack of focus hunting to hit touch targets and reduced cognitive load due to streamlined navigation.
Due to obvious limitations of test due to lack of larger sample size, and more advanced equipment - data on attention span variability & distractiveness is currently limited.
However, on anecdotal basis, majority of users commented that they feel much easier, faster and less distracting to use the interface as opposed to the existing UI - this is likely due to lack of focus hunting to hit touch targets and reduce cognitive load due to streamlined navigation.
Conclusion & Further Directions
Conclusion & Further Directions
RiderDash is not just an redesigned interface for delivery partner apps, its a larger systemic design that spans to both last mile delivery organizations & automotive manufacturers. There's a lot of possibilities to expand for in the context of gig-specific low-cost scooters by driving down costs required to manufacture/integrate a display. One of which is adapting it into user's own smartphone - which is their vital tool of work. Below is an Phase Chart on what next steps can be achieved under the RiderDash system.
RiderDash is not just an redesigned interface for delivery partner apps, its a larger systemic design that spans to both last mile delivery organizations & automotive manufacturers.
There's a lot of possibilities to expand for in the context of gig-specific low-cost scooters by driving down costs required to manufacture/integrate a display. One of which is adapting it into user's own smartphone - which is their vital tool of work.
Below is an Phase Chart on what next steps can be achieved under the RiderDash system.
Swipe around to see the roadmap
Swipe around to see the roadmap
